About HRB Advisors
Experienced Guidance. Personal Partnership.
HRB Advisors works as an embedded people partner: senior enough to shape strategy, close enough to build the systems and coach the managers who use them.
Founder
Penina Eichler
Penina founded HRB Advisors to give growing organizations the HR leadership they needed but could not yet hire full time.
Penina Eichler, the visionary behind HRB Advisors, brings a wealth of experience and a deep understanding of HR complexities.
Her strategic leadership has consistently enhanced organizational performance, aligning HR practices with overarching business goals. Penina’s unwavering commitment to excellence has earned her a reputation for delivering measurable outcomes and empowering businesses to navigate HR challenges effectively.
Our story
Why HRB Advisors Exists
HRB Advisors was established to make senior HR expertise reachable for organizations that are past improvising and not yet ready for a full HR department.
Engagements are tailored rather than templated: the same firm can sit on your leadership team one week and rewrite your handbook the next, because both jobs need doing.
Philosophy
Kindness With a Standard
Kindness Collaborators is HRB's practice for turning kindness into management behavior — knowing your team, investing in them, nurturing growth and demonstrating leadership.
It is a performance approach. Trust, communication and follow-through are what make accountability possible.
Explore Kindness CollaboratorsValues
How HRB Works With Clients
Clarity
Plain answers about what needs to happen, in what order, and who owns it.
Structure
Policies, systems and documentation that hold up when they are tested.
Fairness
Consistent treatment of people and consistent application of practice.
Kindness
Care for people paired with a real standard, not instead of one.
Assess
Review current HR systems, risks, needs and business priorities.
Plan
Create a focused people strategy with clear priorities.
Implement
Build policies, systems, training and management practices.
Support
Provide continued guidance as the organization changes.
Results
Reflections of Impact
Approved client feedback on benefits outcomes, HR development and strategic partnership.
Penina was a godsend to us. Our premiums for our current provider for US benefits were increased by 200%. Penina guided us to a new solution that worked well for our employees and was able to keep our premiums reasonable. Thank you Penina for guiding us through the process.
If I had to credit one person who has had the biggest impact on my professional life, it would be Penina without a doubt. When I first started in my company, I was an executive assistant with no HR experience. Penina saw potential in me that I didn't even see in myself and guided me every step of the way. Because of her mentorship I was able to grow into the role of Director of HR at our busy medical center, which would've been unimaginable when I first started. Penina didn't just teach me about HR, she built me up with confidence, patience and genuine care. The HR department today is organized and thriving thanks to her!
Working with Penina was a valuable experience. She was a collaborative and reliable partner who approached HR with clarity, structure, and fairness. Her practical mindset, willingness to listen, and commitment to thoughtful HR solutions supported managers in navigating people matters with confidence and consistency.
Penina brings together strategic insight, genuine collaboration, and forward-thinking creativity to transform ideas into clear, actionable strategies. Her holistic, practical approach consistently turns conversations into strategy and ideas into lasting impact.
Your People Strategy Should Support Your Business Strategy
Speak with HRB Advisors about the HR leadership, systems and support your organization needs.